Logo Design Form

Logo Design Brief Form

Your Name

Business / Brand Name

Email Address

What does your company / brand do?

What are your products or services?

Who is your primary target audience?

What emotions do you want your audience to feel when they see your logo?

Do you have a specific logo style in mind?

1.⁠ ⁠Wordmark (Logotype)

Definition: A logo that uses the company or brand name in a stylized way.

2.⁠ ⁠Icon (Brandmark or Symbol)

Definition: A simple, symbolic image or icon that represents the brand without any text.

3.⁠ ⁠Combination Mark

Definition: A logo that combines both text (wordmark or lettermark) and an image (icon or symbol).

4.⁠ ⁠Using Separated Wordmark + Icon

Definition: The elements will be used independently or together, depending on the context, to represent the brand.

Do you have any specific color preferences?

Do you want a slogan/tagline included? If yes, please specify.

What logos or brands do you admire and why?

Are there any brands whose logos you dislike? (Please explain why)

Do you have a deadline for the logo project?

What is your budget for this logo design?

Any other information, preferences, or ideas you’d like to share?